At the research stage, I sought to understand the current situation in the market of online programming training. My intention during the research phase was to identify the needs and frustrations of the target user in order to better understand how to appeal to them.

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Research Objectives:

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• Determine people’s online learning behavior

• Identify the frustrations of people learning online

• Determine the cause of disappointment when learning online

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Primary Research - Competitive Analysis:

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I analyzed some of the competitors Codeasy.net in the field of learning the programming language C# and other programming languages. I found the strengths and weaknesses of the direct competitors Codeasy.net such as codecademy.com, coursera.org, edx.org.

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My competitive analysis gave the following insight:   

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• More and more users are interested in the field of programming and want to learn a new profession    Most users want to be able to learn in a comfortable place and at a convenient time, therefore they prefer online learning

• The user wants to receive an official and verified certificate, which is quoted by employers and will give a great advantage in finding a job

• Accessibility of education: each user expects to receive quality education for a small fee, as well as a system of bonuses for further education

• Product help: customers expect features to appear on the site to help them solve a problem and get support. Successful websites use forums as a support for a student to ask a question

• Disappointment and loss of user interest is boring content, lack of motivation, and lack of interactive part